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12 Aug: Google Video Carousel Replaces Video Thumbnails

On June 15th, 2018, Google made a large change to desktop Search Engine Results Pages (SERPs) for those search queries that used to trigger video thumbnails. Where previously mainly seen only when searching from a smart phone, Google has now replaced those results with ones that display the video carousel….

06 Dec: Guest Blog Post: The Best TV Ads Are Going Viral Online

By Kelley McGrath With nearly 80% of Americans online, the Internet is proving to be a strong competitor for TV. TV, the longtime king of entertainment, has to produce increasingly creative programming to keep up with the Internet and its billions of pages of videos, blogs, memes and more. And…

10 Nov: Guest Blog Post: Video Marketing For A More Mobile Web

By Michelle Smith Video advertising and marketing is nothing new. From the “Mad Men”-era 1950s to today, television ads have always been one of the most trusted – and most effective – forms of marketing. Apple’s Orwellian “1984” spot. Nike’s ongoing “Just Do It” campaign. McDonald’s Larry Bird-vs.-Michael Jordan superstar…

25 Nov: 5 Things I Already Want on the XBOX ONE

I’ve had my XBox One out and “usable” for less than a day at this point.  Sure, it arrived on Friday, but I’m not a kid anymore… it took a few days for it to make it from the “unbox” on the dining room table, to the table by the…

03 May: Why TV Advertisers Need To Be Using Social Media, SEO & PPC Too

Since its introduction in the 1920s and subsequent standardization into everyday American life in the decades since, television has been called everything from “educational” to  “the drug of a nation.” And with the incredible wave of technological advancement that has featured everything from HDTV to flat-screens to DVR to 3D…