On June 15th, 2018, Google made a large change to desktop Search Engine Results Pages (SERPs) for those search queries that used to trigger video thumbnails. Where previously mainly seen only when searching from a smart phone, Google has now replaced those results with ones that display the video carousel….
By Jeff Ferguson Video
An online video recently “went viral” in a pretty big way. That was great news for the video’s creator and producer. And pretty lousy news for social media heavyweight Facebook. Originating from the Veritasium/Viral Viral Videos site, the clumsily titled “Facebook Likes Fraud Is Real And It’s A Serious Problem”…
By Jeff Ferguson Video
By Kelley McGrath With nearly 80% of Americans online, the Internet is proving to be a strong competitor for TV. TV, the longtime king of entertainment, has to produce increasingly creative programming to keep up with the Internet and its billions of pages of videos, blogs, memes and more. And…
By Jeff Ferguson Video
By Michelle Smith Video advertising and marketing is nothing new. From the “Mad Men”-era 1950s to today, television ads have always been one of the most trusted – and most effective – forms of marketing. Apple’s Orwellian “1984” spot. Nike’s ongoing “Just Do It” campaign. McDonald’s Larry Bird-vs.-Michael Jordan superstar…
By Jeff Ferguson Video
Last Friday, guest blogger Michelle Smith covered some good ground on the topic of online video advertising and marketing. That same day, the fine folks at MediaPost pondered the following question over at their Video Daily blog: What’s a Good Online Video Ad Worth? The answer to this question, which…
By Jeff Ferguson Video
Just a few weeks ago, we blogged here about a curious move by Getty Images that seems to be setting the stage for the creation of their own version of YouTube. Now, it appears as if entertainment colossus and world-famous brand The Walt Disney Company just might be preparing to unveil their…
By Jeff Ferguson Video
We’ve said this before here at the official blog of Amplitude Digital, but it bears repeating. It’s a Google world. We all just live in it. And like the world at large, Google’s universe never stops changing. The internet search and advertising titan has aggressively innovated, expanded, diversified and evolved…
By Jeff Ferguson Video
I’ve had my XBox One out and “usable” for less than a day at this point. Sure, it arrived on Friday, but I’m not a kid anymore… it took a few days for it to make it from the “unbox” on the dining room table, to the table by the…
By Jeff Ferguson Video
Unless you live under a rock or in a zombie-proof doomsday bomb shelter somewhere in rural America – and if you do, we doubt you’re reading this blog – you know all about the enormous popularity of not just football, but the cultural phenomenon known as “fantasy football.” And here…
By Jeff Ferguson Video
Since its introduction in the 1920s and subsequent standardization into everyday American life in the decades since, television has been called everything from “educational” to “the drug of a nation.” And with the incredible wave of technological advancement that has featured everything from HDTV to flat-screens to DVR to 3D…