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07 May: Don’t Blink. Or You Might Miss Tomorrow’s Ads.

We live in an increasingly advanced technological age. Seemingly each and every day, new becomes newer. Cool becomes cooler. Fast becomes faster. And as technology continues to expand in America…attention spans seem to simultaneously contract. Are you still reading this? If so, good. At Amplitude, we like to stay abreast…

20 Nov: Is Wearable Tech About To Take Off?

In a compelling commercial for the new Samsung Galaxy Gear line of products, we see a cleverly assembled montage of various versions of high-tech, voice communication-enabled wristwatches, as portrayed in television shows and movies over the past several decades. The message of the television spot, which is officially titled “A…

11 Oct: Guest Blog Post: First Or Second Screen?

By Sam Melton When Ray Bradbury wrote the dystopian science-fiction novel Fahrenheit 451, he wrote to warn the world of a future where human beings are no longer interested in knowing and learning things, but instead are glued to the superficial entertainment beamed into their homes via their giant screen televisions,…