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19 Feb: What’s YOUR Conversion?

In a recent post on the popular question-and-answer site Quora, someone asked the following question: “How do you optimize Google AdWords that focus only on traffic?” It’s an interesting and intelligent question, so we decided to answer it there. As well as here, on the official Amplitude Digital blog. The…

19 Feb: Top Six Myths About Google AdWords Enhanced Campaigns

As you likely know by now, Google has launched AdWords Enhanced Campaigns. But as an AdWords advertiser, just what does this mean for you? And as you listen to and read the various criticisms, critiques, denials and denouncements that are now making their way around the online marketing world…should you…

01 Apr: Amplitude Digital Names Roger O. Thornhill Chief Creative Officer

LOS ANGELES (April 1, 2014) – Internet advertising media agency Amplitude Digital has hired industry veteran Roger O. Thornhill as its Chief Creative Officer. Thornhill comes to Los Angeles-based Amplitude Digital after a distinguished decades-long career along New York’s famed Madison Avenue. A dashing, handsome, witty, classical advertising executive, Thornhill…

26 Jul: Slice & Dice: Cut Your PPC Campaigns Down To Size

Here at Amplitude Digital, we’ve enjoyed a fantastic 2013 so far. It’s been chock full of great work on behalf of clients old and new alike, educational and informative conferences, expos and seminars. Oh, and let’s not forget webinars. Earlier this week, I had the pleasure of hosting a webinar…

12 Jul: What Is SEO (and SEM)…And Do I Need It For My Site?

In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do SEO for my site?” The answer, in a nutshell, is a resounding… “YES!” At least if you want people to discover you online. And…

10 Apr: SEM & Paid Search: Is Competitive Benchmarking Overrated?

In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns,” wrote Hamilton. “At its heart, benchmarking is the practice…