By Jeff Ferguson PPC
By Larry Kim CEO of MobileMonkey, Founder & former CTO, WordStream There’s nothing wrong with paid search. In fact, it’s a massive opportunity when done right. If you aren’t seeing success in AdWords or other PPC channels, you’re doing it wrong. Isn’t that presumptuous of me? I know, I know…you’ve…
By Jeff Ferguson SEO
Some topics just never get old. And some people just never seem to learn. Here at the official blog of Amplitude Digital, we’ve devoted a good bit of time and space to warning all our clients, colleagues, partners, friends and readers about the many risks associated with the often-nefarious world…
By Jeff Ferguson PPC
It’s a Google world. We all just happen to live in it. And bid in it. Come rain or come shine. Recently, Google added a post on their Google Developers page that demonstrated how to use Google AdWords scripts to “programmatically fetch weather information and adjust bids in a matter…
By Jeff Ferguson SEO
My sister is coming into town for a visit this week. She’s bringing her daughter (aka my niece) along with her. And, as luck would have it, the visit coincides with my niece’s birthday. We already have an evening of super-competitive, glow-in-the-dark, putt-putt golf planned as part of the festivities….
By Jeff Ferguson SEO
In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do SEO for my site?” The answer, in a nutshell, is a resounding… “YES!” At least if you want people to discover you online. And…
By Jeff Ferguson SEO
According to a recent blog post on popular digital marketing site Search Engine Watch, “the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.” The story quickly became quite popular, even leading…
By Jeff Ferguson SEO
Baseball has long been called “America’s pastime.” And since the inception of Major League Baseball in 1869, all the way through the 2012 MLB season that drew nearly 75 million spectators – giving MLB the highest season attendance of any professional sports league in the world – the nostalgia-laced game…
By Jeff Ferguson SEO
In an April 29 video blog post on the Google Webmaster Help YouTube page, Google’s guru and webspam team leader Matt Cutts addressed the following two-part question from a viewer: “What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those?” Never…
By Jeff Ferguson Analytics
In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns,” wrote Hamilton. “At its heart, benchmarking is the practice…
By Jeff Ferguson PPC
The confirmed existence of a new Google AdWords “feature” called “Enhanced Campaigns” hit the wire just over an hour ago and people are already starting to get weird. I’m fresh from my official Google call on the subject and I could already see the “this is going to suck,” conversations…