How Search Engines Really Work The Internet and the World Wide Web we know today would be utterly unnavigable without search engines. But how do Google, Bing, and the other search engines really work? The short answer: Search engines work by filling a database, or index, of billions of web pages…
By Jeff Ferguson SEO
Some topics just never get old. And some people just never seem to learn. Here at the official blog of Amplitude Digital, we’ve devoted a good bit of time and space to warning all our clients, colleagues, partners, friends and readers about the many risks associated with the often-nefarious world…
By Jeff Ferguson SEO
My sister is coming into town for a visit this week. She’s bringing her daughter (aka my niece) along with her. And, as luck would have it, the visit coincides with my niece’s birthday. We already have an evening of super-competitive, glow-in-the-dark, putt-putt golf planned as part of the festivities….
By Jeff Ferguson SEO
In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do SEO for my site?” The answer, in a nutshell, is a resounding… “YES!” At least if you want people to discover you online. And…
By Jeff Ferguson SEO
PR stands for Public Relations. SEO is short for Search Engine Optimization. Two completely different acronyms. Comprised of totally different letters. And two entirely different things, altogether. Right? Well…maybe not. Especially here in 2013 America. One thing PR people have traditionally done – with varying degrees of skill and success…
By Jeff Ferguson SEO
In an April 29 video blog post on the Google Webmaster Help YouTube page, Google’s guru and webspam team leader Matt Cutts addressed the following two-part question from a viewer: “What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those?” Never…