Leave a comment

02 Mar: 5 Signs Your Paid Search Program Needs a Makeover

By Matt Lawson VP of Marketing, Marin Software Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain optimization strategies have fallen off the table – or that certain campaigns and groups are flying…

07 Feb: Guest Blog Posts: They’re Not Just For SEO Anymore

Learning is good. Variety is good. Sharing is good. These are all things we believe in at Amplitude Digital. And here at the official blog of Amplitude Digital, we enjoy featuring and sharing guest blog posts from a variety of innovators, observers and contributors in the wild world of digital…

28 Aug: SEO Testing…Testing…And More Testing…

In a recent blog post on Moz, the site formerly known as SEOMoz followed up on their excellent 2013 Search Engine Ranking Factors study by continuing to analyze intriguing aspects of the data gleaned in that study – via a new analysis of Google SERPs across search volume and site…

25 Oct: PPC: Let’s Bid About The Weather…

It’s a Google world. We all just happen to live in it. And bid in it. Come rain or come shine. Recently, Google added a post on their Google Developers page that demonstrated how to use Google AdWords scripts to “programmatically fetch weather information and adjust bids in a matter…

12 Jul: What Is SEO (and SEM)…And Do I Need It For My Site?

In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do SEO for my site?” The answer, in a nutshell, is a resounding… “YES!” At least if you want people to discover you online. And…

10 Apr: SEM & Paid Search: Is Competitive Benchmarking Overrated?

In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns,” wrote Hamilton. “At its heart, benchmarking is the practice…