11 Sep: Organic Search: Half-Truths About Half Of Google Traffic

Funny what you can learn in the “news” today… In a recent blog post on MarketingVOX, a rather astounding and confusing claim was made, buried amidst an odd pileup of sub-headlines… “Half of Google Traffic Unattributable” Over here at Amplitude Digital, this caught our eye instantly, so we curiously scrolled…

12 Jul: What Is SEO (and SEM)…And Do I Need It For My Site?

In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do SEO for my site?” The answer, in a nutshell, is a resounding… “YES!” At least if you want people to discover you online. And…