An online video recently “went viral” in a pretty big way. That was great news for the video’s creator and producer. And pretty lousy news for social media heavyweight Facebook. Originating from the Veritasium/Viral Viral Videos site, the clumsily titled “Facebook Likes Fraud Is Real And It’s A Serious Problem”…
By Jeff Ferguson Video
Last Friday, guest blogger Michelle Smith covered some good ground on the topic of online video advertising and marketing. That same day, the fine folks at MediaPost pondered the following question over at their Video Daily blog: What’s a Good Online Video Ad Worth? The answer to this question, which…
By Jeff Ferguson Email Marketing
When it comes to Americans’ online activities and proclivities, there’s still only one No. 1. Social media. But you might be surprised to learn which online activity consumed the most amount of time in most Americans’ daily routines in 2013, other than social media. Email. Many people might have guessed…
By Jeff Ferguson Amplitude News
AMPLITUDE Digital recently had the good fortune to speak at the Google Partners Ignición Conference in downtown Los Angeles. It was an awesome experience. We met some great people. Made some strong connections. And in between preparing and presenting our speech and attending the conference, we learned a lot…
By Jeff Ferguson Video
Just a few weeks ago, we blogged here about a curious move by Getty Images that seems to be setting the stage for the creation of their own version of YouTube. Now, it appears as if entertainment colossus and world-famous brand The Walt Disney Company just might be preparing to unveil their…
By Jeff Ferguson Mobile Advertising
On February 4, Facebook celebrated its 10th birthday. Consider it icing on the cake for the world’s most popular social network, which has continued to make all kinds of news and moves over the past several months – much of which we’ve chronicled here at the official blog of Amplitude…
By Jeff Ferguson Social Media
In a recent post over at popular question-and-answer site Quora, someone asked the following question: What is the real secret to going viral? Further elaborating on this question, the author of the post added the following just below it: “I’m tired of hearing social media & seo because Facebook, Insta,…
By Jeff Ferguson Video
Unless you live under a rock or in a zombie-proof doomsday bomb shelter somewhere in rural America – and if you do, we doubt you’re reading this blog – you know all about the enormous popularity of not just football, but the cultural phenomenon known as “fantasy football.” And here…