Happy 2014 from all of us here at Amplitude Digital. We hope you enjoyed a most amazing 2013 Holiday Season. And we wish you the greatest success you have yet to experience in 2014 — both personally and professionally. Here at the official blog of Amplitude Digital, we spent a…
By Jeff Ferguson Mobile Advertising
Everyone is going mobile. Mobile advertising will account for HALF of the expansion in the U.S. advertising economy this year and next, according to the fall edition of ZenithOptimedia Group’s quarterly forecast. That forecast, released earlier this week, projects overall U.S. ad spending will grow 3.4% in 2013 – followed…
By Jeff Ferguson Digital Marketing
As the calendar creeps closer and closer to 2014 and all things digital continue to dominate and devour the average consumer’s lives, it can be easy to dismiss more “traditional” forms of media from your advertising and marketing mix. But a recent report from the Standard Media Index confirms what…
By Jeff Ferguson Digital Marketing
In life, there are what many people call “Aha!” Moments. And there are also what we may refer to as “Duh!” Moments. A recent blog post on eMarketer.com began with a headline that struck us here at the Amplitude Digital blog as the latter: “Leads Take Hold as the Primary…
By Jeff Ferguson Digital Marketing
According to a new study from industry insider eMarketer, U.S. consumers’ time spent watching television will actually decrease by the end of 2013 – while time spent on digital media will have grown by 15.8% since the previous year. And based on this fairly seismic shift in viewing and interactive…