By Larry Kim CEO of MobileMonkey, Founder & former CTO, WordStream There’s nothing wrong with paid search. In fact, it’s a massive opportunity when done right. If you aren’t seeing success in AdWords or other PPC channels, you’re doing it wrong. Isn’t that presumptuous of me? I know, I know…you’ve…
By Jeff Ferguson Video
By Michelle Smith Video advertising and marketing is nothing new. From the “Mad Men”-era 1950s to today, television ads have always been one of the most trusted – and most effective – forms of marketing. Apple’s Orwellian “1984” spot. Nike’s ongoing “Just Do It” campaign. McDonald’s Larry Bird-vs.-Michael Jordan superstar…
By Jeff Ferguson Social Media
Facebook has been an increasingly hot topic over the past few years. From high-profile, high-dollar mergers and acquisitions to alleged “controversies” over “fraudulent” advertising practices, the world’s most popular and perhaps most addicting social network continues to garner headlines and compel conversations in 2014. According to recent reports, Facebook has also been…
By Jeff Ferguson Digital Marketing
The social media heavyweight and emerging digital advertising titan keeps on making big news in 2014. And making even bigger deals. The most recent of these high-profile, high-dollar deals sure is a big one, too. As in really, really big. As in $19 billion big. As in the second-biggest tech…
By Jeff Ferguson Mobile Advertising
On February 4, Facebook celebrated its 10th birthday. Consider it icing on the cake for the world’s most popular social network, which has continued to make all kinds of news and moves over the past several months – much of which we’ve chronicled here at the official blog of Amplitude…
By Jeff Ferguson Social Media
Happy 2014 from all of us here at Amplitude Digital. We hope you enjoyed a most amazing 2013 Holiday Season. And we wish you the greatest success you have yet to experience in 2014 — both personally and professionally. Here at the official blog of Amplitude Digital, we spent a…
By Jeff Ferguson Ecommerce
Just over a week ago, Americans celebrated and shopped for online savings on a day that has come to be known as Cyber Monday. The origination of the term “Cyber Monday” is credited to a Nov. 28, 2005 press release from a company called Shop.com, with Shop.com chairman Scott Silverman…
By Jeff Ferguson Social Media
Here. There. Everywhere. Social media and mobile video advertising are both on the rise. Both here in the U.S. And across the pond in the U.K. Need more evidence of these surging trends in U.S. and U.K. advertising efforts? Well, look no further than a pair of recent reports. Let’s…
By Jeff Ferguson Mobile Advertising
Everyone is going mobile. Mobile advertising will account for HALF of the expansion in the U.S. advertising economy this year and next, according to the fall edition of ZenithOptimedia Group’s quarterly forecast. That forecast, released earlier this week, projects overall U.S. ad spending will grow 3.4% in 2013 – followed…
By Jeff Ferguson Digital Marketing
As the calendar creeps closer and closer to 2014 and all things digital continue to dominate and devour the average consumer’s lives, it can be easy to dismiss more “traditional” forms of media from your advertising and marketing mix. But a recent report from the Standard Media Index confirms what…