By Martin Thomas President & Owner, Always On Communications “I already know what media I need.” “The people who buy my product don’t read magazines.” “I don’t need media planning services – I already know where to advertise to my key prospects.” We’ve all most likely heard statements like this…
By Jeff Ferguson Social Media
Instagram is far from the largest social network – that would be Facebook, which purchased Instagram from its Bay Area-based founders for a cool $1 billion in 2012. But the wildly popular and easily-implemented photo- and video-sharing app is certainly one of the “hottest” and fastest-rising social networks around. Then…
By Jeff Ferguson Radio Advertising
Here at amplitude, we’ve openly expressed our admiration for excellent Old School Advertising mediums and creations. If something is good, it’s good. If it works, it works. Even if it also happens to be – gasp – “old.” Sounds simple, but it’s also true. And when it comes to Old…
By Jeff Ferguson Digital Marketing
As the calendar creeps closer and closer to 2014 and all things digital continue to dominate and devour the average consumer’s lives, it can be easy to dismiss more “traditional” forms of media from your advertising and marketing mix. But a recent report from the Standard Media Index confirms what…
By Jeff Ferguson Display Advertising
Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, the industry insiders opined that, “programmatic buying has begun to rewrite the way digital ads are bought and sold.” As the eMarketer blog goes…