01 Mar: The Lost Art Of Media Targeting

By Martin Thomas President & Owner, Always On Communications “I already know what media I need.” “The people who buy my product don’t read magazines.” “I don’t need media planning services – I already know where to advertise to my key prospects.” We’ve all most likely heard statements like this…

10 May: Programmatic Buying: Really The Right Way To Go?

Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, the industry insiders opined that, “programmatic buying has begun to rewrite the way digital ads are bought and sold.” As the eMarketer blog goes…