12 Jul: What Is SEO (and SEM)…And Do I Need It For My Site?

In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do SEO for my site?” The answer, in a nutshell, is a resounding… “YES!” At least if you want people to discover you online. And…

12 Jun: Google’s Matt Cutts Makes The Native Advertisers Restless Again. Good.

In a recent blog post over at MediaPost Publications‘ Online Media Daily blog, writer/editor Laurie Sullivan wrote about Google guru and webspam team leader Matt Cutts once again warning brand marketers and agencies about clarifying the “advertorial” nature of the native ad content they serve consumers. According to Sullivan, Cutts delivered…

31 May: How To “Moneyball” The SEO Role In Your Company

Baseball has long been called “America’s pastime.” And since the inception of Major League Baseball in 1869, all the way through the 2012 MLB season that drew nearly 75 million spectators – giving MLB the highest season attendance of any professional sports league in the world – the nostalgia-laced game…

24 May: Guest Blog Post: It’s A CPM World After All…

By Susan Waldes Director of Client Services, PPC Associates CPC-based advertising is a very elegant model of determining value and ROI for advertisers and brings an amazing amount of control at a very granular level. It’s much easier to get our heads around, easier to sell, and easier to optimize…

17 Apr: How To Stay Out Of The Google SEO Jungle

During the search and internet marketing version of March Madness that is otherwise known as SMX West, Google Distinguished Engineer Matt Cutts announced new updates with Google’s Penguin and Panda algorithms, along with new link network targets in 2013. Speaking as part of The Search Police panel, Google’s head of…