Learning is good. Variety is good. Sharing is good. These are all things we believe in at Amplitude Digital. And here at the official blog of Amplitude Digital, we enjoy featuring and sharing guest blog posts from a variety of innovators, observers and contributors in the wild world of digital…
By Jeff Ferguson Social Media
We’ve devoted a good amount of time and space lately to the social media phenomenon – and now publicly traded company – that is Twitter. And with all the news Twitter has been making lately, both pre- and post-IPO, it’s easy to see why. Of course, when assessing the ever-increasing…
By Jeff Ferguson SEO
In a recent blog post on Moz, the site formerly known as SEOMoz followed up on their excellent 2013 Search Engine Ranking Factors study by continuing to analyze intriguing aspects of the data gleaned in that study – via a new analysis of Google SERPs across search volume and site…
By Jeff Ferguson Ecommerce
The Internet of Things. In 2014 America, we hear this phrase spoken, blogged about and otherwise bandied about more and more. But what, exactly, does it really mean? And is it anything that is really going to mean something in our daily lives…anytime soon? If The Pew Research Center is…
By Jeff Ferguson Digital Marketing
23 May: Google Adds Adometry To Its Ever-Expanding Empire. What Will It Mean For Online Advertisers?
Not too long ago, Google made news when it lost the top spot among The World’s Most Valuable Brands. Of course, that was just the evaluation of one consulting company – Interbrand, to be exact – and it’s not like there’s any shame in falling a step behind equally ambitious tech…
By Jeff Ferguson PPC
We live in an increasingly advanced technological age. Seemingly each and every day, new becomes newer. Cool becomes cooler. Fast becomes faster. And as technology continues to expand in America…attention spans seem to simultaneously contract. Are you still reading this? If so, good. At Amplitude, we like to stay abreast…
By Jeff Ferguson Social Media
Facebook has been an increasingly hot topic over the past few years. From high-profile, high-dollar mergers and acquisitions to alleged “controversies” over “fraudulent” advertising practices, the world’s most popular and perhaps most addicting social network continues to garner headlines and compel conversations in 2014. According to recent reports, Facebook has also been…
By Jeff Ferguson Ecommerce
Over the past few decades, Apple, Inc. has developed from a fringe-worthy computer concern into a truly iconic American brand. One with a rather diverse product line. And more than a few striking neighborhood retail stores. In fact, you might say Apple, Inc. has become as American as… You might even say that…
By Jeff Ferguson Amplitude News
AMPLITUDE Digital recently had the good fortune to speak at the Google Partners Ignición Conference in downtown Los Angeles. It was an awesome experience. We met some great people. Made some strong connections. And in between preparing and presenting our speech and attending the conference, we learned a lot…
By Jeff Ferguson Radio Advertising
Once upon a time in America, radio was king. Before television, and long, long before the internet, families gathered around a giant radio in the living room and took in all manners of entertainment and information. From news broadcasts to concerts to serialized dramas to football and baseball games, radio…