Not too long ago, Google made news when it lost the top spot among The World’s Most Valuable Brands. Of course, that was just the evaluation of one consulting company – Interbrand, to be exact – and it’s not like there’s any shame in falling a step behind equally ambitious tech…
By Jeff Ferguson SEO
Funny what you can learn in the “news” today… In a recent blog post on MarketingVOX, a rather astounding and confusing claim was made, buried amidst an odd pileup of sub-headlines… “Half of Google Traffic Unattributable” Over here at Amplitude Digital, this caught our eye instantly, so we curiously scrolled…
By Jeff Ferguson Analytics
Once rather simple and straightforward, the multichannel path to purchase has gotten increasingly complicated and circuitous in recent years. Today’s consumer is bombarded by a massive number of both traditional and digital marketing messages – with everything from print ads and television commercials to display ads, search, email, mobile, social media and…
By Jeff Ferguson Analytics
By now, everybody and their brother knows that the key to successful digital marketing and strong SEO is creating compelling content. Of course, this knowledge is just a starting point. At the end of the day, actually creating that content for your business or personal blog – and keeping that…