11 Sep: Organic Search: Half-Truths About Half Of Google Traffic

Funny what you can learn in the “news” today… In a recent blog post on MarketingVOX, a rather astounding and confusing claim was made, buried amidst an odd pileup of sub-headlines… “Half of Google Traffic Unattributable” Over here at Amplitude Digital, this caught our eye instantly, so we curiously scrolled…

05 Jun: Digital Marketing: A Closer Look At Attribution Modeling

Once rather simple and straightforward, the multichannel path to purchase has gotten increasingly complicated and circuitous in recent years. Today’s consumer is bombarded by a massive number of both traditional and digital marketing messages – with everything from print ads and television commercials to display ads, search, email, mobile, social media and…

15 May: Using Google Analytics To Create Content

By now, everybody and their brother knows that the key to successful digital marketing and strong SEO is creating compelling content. Of course, this knowledge is just a starting point. At the end of the day, actually creating that content for your business or personal blog – and keeping that…