02 Mar: 5 Signs Your Paid Search Program Needs a Makeover

By Matt Lawson VP of Marketing, Marin Software Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain optimization strategies have fallen off the table – or that certain campaigns and groups are flying…

19 Feb: What’s YOUR Conversion?

In a recent post on the popular question-and-answer site Quora, someone asked the following question: “How do you optimize Google AdWords that focus only on traffic?” It’s an interesting and intelligent question, so we decided to answer it there. As well as here, on the official Amplitude Digital blog. The…

07 Feb: Six Key Questions To Ask Your Prospective SEO Agency…Answered.

In an early 2013 blog post on digital marketing and ecommerce professional community Econsultancy, blog author and Search Laboratory SEO Head Jimmy McCann shared an interesting and thought-provoking check list that he titled: Six key questions to ask your prospective SEO agency. McCann called this check list “a good list of…

19 Feb: Top Six Myths About Google AdWords Enhanced Campaigns

As you likely know by now, Google has launched AdWords Enhanced Campaigns. But as an AdWords advertiser, just what does this mean for you? And as you listen to and read the various criticisms, critiques, denials and denouncements that are now making their way around the online marketing world…should you…

25 Oct: PPC: Let’s Bid About The Weather…

It’s a Google world. We all just happen to live in it. And bid in it. Come rain or come shine. Recently, Google added a post on their Google Developers page that demonstrated how to use Google AdWords scripts to “programmatically fetch weather information and adjust bids in a matter…