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28 Feb: How Brands Get Social Media Goals All Wrong

When you make enough trips around the sun – not to mention journeys across the “blogosphere” – you start to get to a point where little to nothing shocks or surprises you anymore. But even though we’ve been around the block a time or two, a blog post in MarketingCharts…

10 Nov: Guest Blog Post: Video Marketing For A More Mobile Web

By Michelle Smith Video advertising and marketing is nothing new. From the “Mad Men”-era 1950s to today, television ads have always been one of the most trusted – and most effective – forms of marketing. Apple’s Orwellian “1984” spot. Nike’s ongoing “Just Do It” campaign. McDonald’s Larry Bird-vs.-Michael Jordan superstar…

30 Apr: What Lies In Store For Apple, Inc. In The Near Future?

Over the past few decades, Apple, Inc. has developed from a fringe-worthy computer concern into a truly iconic American brand. One with a rather diverse product line. And more than a few striking neighborhood retail stores. In fact, you might say Apple, Inc. has become as American as… You might even say that…

30 Oct: KISS: Keep It Simple, Successful

In an increasingly complex world, it stands to reason that simplicity would stand out. It also makes sense that simplicity would be something people might gravitate toward, especially in times of confusion, frustration and sensory overload. But what if simplicity led to even more, especially for companies, brands and marketers…