When you make enough trips around the sun – not to mention journeys across the “blogosphere” – you start to get to a point where little to nothing shocks or surprises you anymore. But even though we’ve been around the block a time or two, a blog post in MarketingCharts…
By Jeff Ferguson Video
By Michelle Smith Video advertising and marketing is nothing new. From the “Mad Men”-era 1950s to today, television ads have always been one of the most trusted – and most effective – forms of marketing. Apple’s Orwellian “1984” spot. Nike’s ongoing “Just Do It” campaign. McDonald’s Larry Bird-vs.-Michael Jordan superstar…
By Jeff Ferguson Digital Marketing
23 May: Google Adds Adometry To Its Ever-Expanding Empire. What Will It Mean For Online Advertisers?
Not too long ago, Google made news when it lost the top spot among The World’s Most Valuable Brands. Of course, that was just the evaluation of one consulting company – Interbrand, to be exact – and it’s not like there’s any shame in falling a step behind equally ambitious tech…
It’s an Apple world. We all just live in it. Here at the official blog of Amplitude Digital, we’ve often kept a close eye on the past, present and future of Apple, which was recently ranked as the world’s most valuable brand by consulting company Interbrand. And now, not to…
By Jeff Ferguson Ecommerce
Over the past few decades, Apple, Inc. has developed from a fringe-worthy computer concern into a truly iconic American brand. One with a rather diverse product line. And more than a few striking neighborhood retail stores. In fact, you might say Apple, Inc. has become as American as… You might even say that…
By Jeff Ferguson SEO
People can be funny creatures. And a lot of times, in a lot of different areas, we can all get a little loopy. Silly. Confused. Backwards. Or really, really backwards. As in… “Bass ackwards.” When it comes to SEO in 2014, a lot of digital marketers, advertisers and brand managers…
By Jeff Ferguson Digital Marketing
In an increasingly complex world, it stands to reason that simplicity would stand out. It also makes sense that simplicity would be something people might gravitate toward, especially in times of confusion, frustration and sensory overload. But what if simplicity led to even more, especially for companies, brands and marketers…
By Jeff Ferguson Ecommerce
He changed the world as we know and relate to it as much as any American entrepreneur and innovator in recent memory. Or at least he was always credited for doing so. And when Apple Inc. co-founder, CEO, chairman and all-around icon Steve Jobs passed away from complications due to…