Learning is good. Variety is good. Sharing is good. These are all things we believe in at Amplitude Digital. And here at the official blog of Amplitude Digital, we enjoy featuring and sharing guest blog posts from a variety of innovators, observers and contributors in the wild world of digital…
By Jeff Ferguson Email Marketing
When it comes to Americans’ online activities and proclivities, there’s still only one No. 1. Social media. But you might be surprised to learn which online activity consumed the most amount of time in most Americans’ daily routines in 2013, other than social media. Email. Many people might have guessed…
By Jeff Ferguson SEO
People can be funny creatures. And a lot of times, in a lot of different areas, we can all get a little loopy. Silly. Confused. Backwards. Or really, really backwards. As in… “Bass ackwards.” When it comes to SEO in 2014, a lot of digital marketers, advertisers and brand managers…
By Jeff Ferguson Social Media
It’s no secret that in late 2013, social media is now a staple of just about every business and brand’s marketing and advertising campaign. What does remain a mystery, however, is just how to define and demonstrate ROI when it comes to social media endeavors and outlets like Twitter, Facebook,…
By Jeff Ferguson Social Media
For Amplitude Digital, 2013 has been an interesting, informative, successful and very, very busy year. Among other exciting activities and developments, there have been new client partnerships formed, a variety of SEO, PPC and social media-focused ebooks published, and many, many conferences and conventions to attend, exhibit and speak at….
By Jeff Ferguson Analytics
By now, everybody and their brother knows that the key to successful digital marketing and strong SEO is creating compelling content. Of course, this knowledge is just a starting point. At the end of the day, actually creating that content for your business or personal blog – and keeping that…
By Jeff Ferguson SEO
During the search and internet marketing version of March Madness that is otherwise known as SMX West, Google Distinguished Engineer Matt Cutts announced new updates with Google’s Penguin and Panda algorithms, along with new link network targets in 2013. Speaking as part of The Search Police panel, Google’s head of…
By Jeff Ferguson SEO Social Media
aOver the past few years, social media usage and penetration has grown by leaps and bounds. And not just for the average American. But for U.S.-based businesses and brands as well. Once a confusing curiosity, sites like Facebook and Twitter – not to mention an array of other fast-growing social…