If you’ve experimented with the voice-recognition feature on your cell phone or used an Amazon Echo, it isn’t hard to see that it represents the future. Realistically, however, the future is already here.
Already, over 1/2 of America’s teens use voice searching tools every day. 37% of cell phone users already use personal assistants that are voice activated. Bing recently revealed that 25% of its queries are voice searches.
Apple’s Siri, Google’s Google Voice Search, Amazon’s Alexa and Microsoft’s Cortana… these are now the everyday assistants for consumers who are asking questions, making purchases, dictating emails and texts and getting driving directions.
Sales of the Amazon Echo are skyrocketing, setting the stage for a huge influx of consumers excited to start using voice-activated search at home and at work. This is allowing marketers into the personal lives and habits of customers in a way that was never possible before. But it also could potentially shift the playing field quickly for SEO as consumers speak their requests, rather than typing them.
If you are looking to be a leader in promoting your products and services in the new voice-controlled world, the time is now to get started. We can help.