More online product searches start on Amazon than Google. The 2016 State of Amazon study by BloomReach found that 55% of consumers use Amazon over search engines when shopping. And with their app and mobile-first site, 90% of consumers will check Amazon even if they’ve found their product elsewhere.
Amazon optimization encompases a number of ranking algorithm factors. Having a comprehensive, well-written product page complete with pictures and keyword placement can help customers find your brand and products.
In addition, having search-optimized pages on Amazon leverage’s their SEO domain authority and increase the chances you are found on Google in search results as well. It’s a double-benefit.