03 Apr: Advertising During These “Interesting Times”

To help you, our clients, we have been conducting research and gathering historical information to help put things in perspective with regard to not just surviving, but thriving and setting ourselves up for success in the post-COVID-19 world.
We looked at a few different areas of advertising and marketing, particularly the areas of Media (Television, Social Media, and Search Marketing specifically, for this report), E-Commerce, and Messaging Strategies. We provide some data on the current levels of Consumer Confidence and wrap up with a few recommendations and case studies.

02 Sep: How to Use Keyword Match Types in Google Ads

On July 31, 2019, Google released a statement describing its plans to update the Google Ads platform. In the coming weeks, close variants (words and phrases with the same meaning as a chosen keyword) will be included in most keyword bids. This is good news for digital marketing agencies and their clients.

11 Nov: How To Start Conversion Rate Optimization and Develop a CRO Strategy

If you’re operating a website that’s responsible for generating revenue, then you know the importance of SEO, pay-per-click, copywriting and social media. Getting traffic and keeping them engaged is critical.  However, don’t forget the importance of conversion optimization.  The art of turning that traffic into actual customers. It doesn’t make…

02 Jul: 4 PPC Tactics for Digital Marketers

As a business owner or SEM Manager, you are likely tied to strict financial goals.  As such, marketers need to constantly be applying tactics that can have a more immediate effect on existing programs to help better our results within the same budget.  While results may vary, below are, in…

08 Jun: Importance of Campaign Structure and Naming in PPC Marketing

Organization and proper naming of campaigns in Google AdWords and on Facebook/Instagram is a must for PPC optimization. Any marketing team or growth hacker worth their salt runs well-designed A/B tests and crunches data. In general, an A/B test should have multiple if/then decision trees mapped out before a PPC…

13 May: 5 Reasons To Hire a PPC Agency

If you’re a business owner, you know how important it is to stand out from your competitors, which is why you probably invest heavily in promoting your company. While there are plenty of ways to get your organization’s name in front of potential customers, not all of them have the…

02 Mar: 5 Signs Your Paid Search Program Needs a Makeover

By Matt Lawson VP of Marketing, Marin Software Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain optimization strategies have fallen off the table – or that certain campaigns and groups are flying…