02 Jul: 4 PPC Tactics for Digital Marketers

As a business owner or SEM Manager, you are likely tied to strict financial goals.  As such, marketers need to constantly be applying tactics that can have a more immediate effect on existing programs to help better our results within the same budget.  While results may vary, below are, in…

08 Jun: Importance of Campaign Structure and Naming in PPC Marketing

Organization and proper naming of campaigns in Google AdWords and on Facebook/Instagram is a must for PPC optimization. Any marketing team or growth hacker worth their salt runs well-designed A/B tests and crunches data. In general, an A/B test should have multiple if/then decision trees mapped out before a PPC…

01 Jun: How to Hire a Marketing Agency

How to Hire a Marketing Agency According to Marketo (And How We Did!) When you shop for a digital marketing agency, you need reliable ways to zero in on the one that’s right for your business. Here, we apply selection criteria from a third party – marketing automation company Marketo…

13 May: 5 Reasons To Hire a PPC Agency

If you’re a business owner, you know how important it is to stand out from your competitors, which is why you probably invest heavily in promoting your company. While there are plenty of ways to get your organization’s name in front of potential customers, not all of them have the…

10 Mar: Are You Getting The Most Out of Your Email Lists?

A recent article in Forbes.com proudly proclaimed, “Email is the top way to reach online shoppers.” The article goes on to detail a case study involving an “amazing” open rate of 29.5 percent – insisting that this is one of the reasons that email remains “dominant” amongst today’s top marketing…

02 Mar: 5 Signs Your Paid Search Program Needs a Makeover

By Matt Lawson VP of Marketing, Marin Software Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain optimization strategies have fallen off the table – or that certain campaigns and groups are flying…