05 Feb: How to Use LinkedIn Ads to Boost Sales In 2019

New to LinkedIn ads? It’s time to double down in 2019. LinkedIn is growing all the time. Over 30 million companies are now registered on the social media platform, while 41% of millionaires are on there. It’s where business link up with each other and clients connect with employees. As…

Conversion Funnel

11 Nov: How To Start Conversion Rate Optimization and Develop a CRO Strategy

If you’re operating a website that’s responsible for generating revenue, then you know the importance of SEO, pay-per-click, copywriting and social media. Getting traffic and keeping them engaged is critical.  However, don’t forget the importance of conversion optimization.  The art of turning that traffic into actual customers. It doesn’t make…

12 Aug: Google Video Carousel Replaces Video Thumbnails

On June 15th, 2018, Google made a large change to desktop Search Engine Results Pages (SERPs) for those search queries that used to trigger video thumbnails. Where previously mainly seen only when searching from a smart phone, Google has now replaced those results with ones that display the video carousel….

02 Jul: 4 PPC Tactics for Digital Marketers

As a business owner or SEM Manager, you are likely tied to strict financial goals.  As such, marketers need to constantly be applying tactics that can have a more immediate effect on existing programs to help better our results within the same budget.  While results may vary, below are, in…

08 Jun: Importance of Campaign Structure and Naming in PPC Marketing

Organization and proper naming of campaigns in Google AdWords and on Facebook/Instagram is a must for PPC optimization. Any marketing team or growth hacker worth their salt runs well-designed A/B tests and crunches data. In general, an A/B test should have multiple if/then decision trees mapped out before a PPC…