12 Aug: Google Video Carousel Replaces Video Thumbnails

On June 15th, 2018, Google made a large change to desktop Search Engine Results Pages (SERPs) for those search queries that used to trigger video thumbnails. Where previously mainly seen only when searching from a smart phone, Google has now replaced those results with ones that display the video carousel….

02 Jul: 4 PPC Tactics for Digital Marketers

As a business owner or SEM Manager, you are likely tied to strict financial goals.  As such, marketers need to constantly be applying tactics that can have a more immediate effect on existing programs to help better our results within the same budget.  While results may vary, below are, in…

08 Jun: Importance of Campaign Structure and Naming in PPC Marketing

Organization and proper naming of campaigns in Google AdWords and on Facebook/Instagram is a must for PPC optimization. Any marketing team or growth hacker worth their salt runs well-designed A/B tests and crunches data. In general, an A/B test should have multiple if/then decision trees mapped out before a PPC…

01 Jun: How to Hire a Marketing Agency

How to Hire a Marketing Agency According to Marketo (And How We Did!) When you shop for a digital marketing agency, you need reliable ways to zero in on the one that’s right for your business. Here, we apply selection criteria from a third party – marketing automation company Marketo…

13 May: 5 Reasons To Hire a PPC Agency

If you’re a business owner, you know how important it is to stand out from your competitors, which is why you probably invest heavily in promoting your company. While there are plenty of ways to get your organization’s name in front of potential customers, not all of them have the…

10 Mar: Are You Getting The Most Out of Your Email Lists?

A recent article in Forbes.com proudly proclaimed, “Email is the top way to reach online shoppers.” The article goes on to detail a case study involving an “amazing” open rate of 29.5 percent – insisting that this is one of the reasons that email remains “dominant” amongst today’s top marketing…

02 Mar: Smart SEO Tactics for 2019. And 2020. And 2021. And…1995?

When it comes to SEO, and all things orbiting around SEO these days, it can be hard to get a firm grip on just what constitutes smart, successful tactics and proven, best practices. And like everything else in our overly-busy, commodity-driven, ever-evolving world, smart SEO strategy is subject to the…