10 Mar: Are You Getting The Most Out of Your Email Lists?

A recent article in Forbes.com proudly proclaimed, “Email is the top way to reach online shoppers.” The article goes on to detail a case study involving an “amazing” open rate of 29.5 percent – insisting that this is one of the reasons that email remains “dominant” amongst today’s top marketing…

28 Apr: Common Email Junk/Spam Filter Triggers

One of my awesome clients was having a little trouble with their customer emails getting popped as spam and there were reports of their hard work ending up in the junk pile and never seeing the light of day.  The sucky thing was, they weren’t spamming at all… I mean,…