10 May: Programmatic Buying: Really The Right Way To Go?

Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, the industry insiders opined that, “programmatic buying has begun to rewrite the way digital ads are bought and sold.” As the eMarketer blog goes…

27 Mar: Banner Ads: Good? Bad? Ugly?

Banner ads. Nobody likes them, right? And they serve no real purpose at all in today’s online world, do they? In fact, you might even say that they stink now. Or at least that they smell like something…right? Well…let’s not rush to such quick judgment, shall we? Especially when it…