Jordans

14 Mar: Marketing: It Sure Looks Like Image Really IS Everything Afterall…

How’s this for a trip down memory lane? In an infamous 1990 television commercial for Canon, then-reigning tennis “bad boy” and cultural phenom Andre Agassi strutted around shirtless, lustily slammed tennis balls and cockily lowered his too-cool-for-school sunglasses before boasting: “Image…is everything.” The tagline that ended that much-talked about spot?…

10 May: Programmatic Buying: Really The Right Way To Go?

Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, the industry insiders opined that, “programmatic buying has begun to rewrite the way digital ads are bought and sold.” As the eMarketer blog goes…

27 Mar: Banner Ads: Good? Bad? Ugly?

Banner ads. Nobody likes them, right? And they serve no real purpose at all in today’s online world, do they? In fact, you might even say that they stink now. Or at least that they smell like something…right? Well…let’s not rush to such quick judgment, shall we? Especially when it…