PPC dr. schulze superfood dr. schulze superfood PPC Case Study Case Study

dr. schulze superfood ppc case study

380K

organic visits within first 18 months

9K

new contacts within first 18 months

2.5%

lead to customer conversion rate

CHALLENGE

Dr. Schulze SuperFood, Detox & Cleansing Herbal Remedies was looking to grow online sales utilizing PPC ads. While they had enjoyed steady sales through the first half of the year, they wanted to accelerate growth through the remainder of the year without increasing their monthly ad spend.

RESULTS ACHIEVED

In the second half of the year, we were able to outperform projections, without increasing spend. Year over Year revenue was up 54%.

Developed Responsive LP to Improve Conversion

There was a large volume of traffic from visitors on mobile phones going to the online store, but the user experience was so poor, the conversion rate on mobile was six times lower than desktop.

By creating mobile-friendly landing pages for the website’s most popular pages, we were able to improve conversion rates. This led to an expected bump in sales.

Mobile optimization for SEO

Increased Banner Ad Performance

Remarketing was the company’s most effective online campaign with high conversions and AOV. Click rate, however, was lower than industry standards. Increasing CTR was a solid path to additional sales.

We began by introducing fresh creative with stronger calls to action. In addition, day parting and defined audience targeting by product were set up with careful testing to squeeze additional efficiency from the spend.

New Facebook Remarketing Ads

Despite its successful remarketing campaign, the brand wasn’t completely capitalizing on site visitors who didn’t make a purchase at first. To get the brand in front of these valuable targets, we rolled out the AdRoll platform to reach customers and prospects with targeted right hand side ads and native ads in the Facebook News Feed.

Brand vs Non-Brand

Due to the brand’s high name recognition, we moved to take advantage of other platforms and expand into outside of Google. This way we were able to capitalize on lower CPAs across more audiences.


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dr. schulze superfood ppc case study

380K

organic visits within first 18 months

9K

new contacts within first 18 months

2.5%

lead to customer conversion rate

CHALLENGE

Dr. Schulze SuperFood, Detox & Cleansing Herbal Remedies was looking to grow online sales utilizing PPC ads. While they had enjoyed steady sales through the first half of the year, they wanted to accelerate growth through the remainder of the year without increasing their monthly ad spend.

RESULTS ACHIEVED

In the second half of the year, we were able to outperform projections, without increasing spend. Year over Year revenue was up 54%.

Developed Responsive LP to Improve Conversion

There was a large volume of traffic from visitors on mobile phones going to the online store, but the user experience was so poor, the conversion rate on mobile was six times lower than desktop.

By creating mobile-friendly landing pages for the website’s most popular pages, we were able to improve conversion rates. This led to an expected bump in sales.

Mobile optimization for SEO

Increased Banner Ad Performance

Remarketing was the company’s most effective online campaign with high conversions and AOV. Click rate, however, was lower than industry standards. Increasing CTR was a solid path to additional sales.

We began by introducing fresh creative with stronger calls to action. In addition, day parting and defined audience targeting by product were set up with careful testing to squeeze additional efficiency from the spend.

New Facebook Remarketing Ads

Despite its successful remarketing campaign, the brand wasn’t completely capitalizing on site visitors who didn’t make a purchase at first. To get the brand in front of these valuable targets, we rolled out the AdRoll platform to reach customers and prospects with targeted right hand side ads and native ads in the Facebook News Feed.

Brand vs Non-Brand

Due to the brand’s high name recognition, we moved to take advantage of other platforms and expand into outside of Google. This way we were able to capitalize on lower CPAs across more audiences.


CLICK HERE TO SEE MORE CASE STUDIES

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