12 Aug: Google Video Carousel Replaces Video Thumbnails

On June 15th, 2018, Google made a large change to desktop Search Engine Results Pages (SERPs) for those search queries that used to trigger video thumbnails. Where previously mainly seen only when searching from a smart phone, Google has now replaced those results with ones that display the video carousel….

08 Jun: Importance of Campaign Structure and Naming in PPC Marketing

Organization and proper naming of campaigns in Google AdWords and on Facebook/Instagram is a must for PPC optimization. Any marketing team or growth hacker worth their salt runs well-designed A/B tests and crunches data. In general, an A/B test should have multiple if/then decision trees mapped out before a PPC…

23 Feb: Perry Reece Casting

Perry/Reece Casting has cast over 100 feature films and over 300 television projects, receiving many awards and honors for their work along the way. Some of their most noted movies are “Cocoon”, “2001: A Space Odyssey,” “Ordinary People”, “Midnight Express”, “Young Guns”, “The Jerk” and “Time Cop”. They’ve discovered many…