Amplitude Digital Completes Hollywood Sign Documentary | Digital Marketing Agency - Amplitude Digital

Amplitude Digital Completes Hollywood Sign Documentary

This fascinating documentary, directed by Amplitude Digital and filmed by Six14 Productions, takes you every step of the way through the remarkable process of the 1978 rebuild project that saved the Sign.

Back in 1978, raising the money to save the Hollywood Sign from destruction was just the first hurdle. Luckily, Hollywood A-listers like Hugh Hefner and Alice Cooper stepped up to build a fund that covered all the costs at a time it was said it couldn’t be done.

But another complicated problem immediately followed: how to physically get the new reinforced girders and 45 foot letters up the steep Hollywood hillside!

We hear every tale through the actual words of Raiden Peterson, the project manager of the 1978 Hollywood rebuild, and Greg Ashe, helicopter pilot on the project. This documentary also pulls a lot of old footage and still images from the Sign’s history that you won’t see anywhere else.

With help from Hughes Helicopters, Greg Ashe was engaged to carefully place every girder perfectly in place with his helicopter (one that was normally used to place air conditioning units on top of shopping malls). Since this was 1978, he accomplished this feat by sticking his head out the window, peering below and driving by eye!

Both Raiden and Greg were full of stories about the challenges and triumphs they experienced while recreating the iconic Hollywood Sign. What you see is not a blue screen… we were very lucky to have permission to interview these two men right in the shadow of the Sign itself and walk with them all over the site.

The Hollywood Sign is among Amplitude Digital’s most valued and long standing client relationships and we are proud to help them carry forward the tradition and culture of the Hollywood Sign into a new century.